Corporate Social Responsibility Report 2014
BME corporate website
BME has its own website(www.bolsasymercados.es
which provides easy and direct access in Spanish and
English to the services provided by BME and its subsid-
iaries, with direct links to their websites.
The website offers direct links to the Equities, Deriva-
tives, Fixed Income, Clearing, Settlement, Information
and Consulting and Technology areas.
There is also an “Investor’s Corner” section that
provides direct access to key information relating to
BME and various tools to study the BME share price.
The site also has an “Information for Shareholders and
Investors” section dedicated mainly to shareholders
and investors but accessible to all parties interested
in the company. This section contains permanently
updated legal and financial information about BME as
required by law.
BME on social media
Social media has now become some of the main
channel which investors and analysts turn to when
taking decisions, particularly those approaching the
company for the first time. To this end, the BME 2.0
initiative was rolled out. This project aims to comple-
ment traditional communication channels and make
investors and analysts the main consumers and
creators of financial information, interacting with the
other market agents immediately and simultaneously.
The use of social media enables journalists, analysts,
students, shareholders and those passionate about
finance, to access comprehensive information on
BME’s activity and its business areas. BME and
certain BME executives have accounts on Twitter,
LinkedIn, Flicker and Slideshare. BME also has its own
YouTube channel, where it posts the main news on
the company along with results presentations, inter-
views and other multimedia content.
In 2014, 38,123 users consulted the Spanish version of
the Information for Shareholders and Investors section
while 7,237 users consulted the English site (compared
to 41,544 visits to the Spanish site and 5,680 visits to the
English site in 2013 and 28,286 visits to the Spanish site
and 5,044 visits to the English site in 2012).
In addition, prior to General Shareholders’ Meetings
the company puts all information and documenta-
tion about the meetings in this section of the website
as well as on the home page for quick access. Links
are also made readily available to the Shareholder
e-Forum, voting mechanisms and e-proxy voting, elec-
tronic information requests and web cast links that go
live when the company broadcasts its General Share-
Also, since 2013, shareholders can access the “Share-
holder training plan” section on the BME website
which has information on the free courses offered by
Instituto BME. Section 2.7 of this chapter offers more
detailed information on the figures for the courses
offered during 2014.
According to the 10th annual report on General
Shareholders’ Meetings of the Corporate Governance
Forum published by IESE Business School (Univer-
sidad de Navarra) and Inforpress, the communication
agency, in 2014, BME ranked among the top three
most active IBEX35® companies on social media.
In addition, in 2014 Instituto BME opened an account
on Facebook with the aim of bringing financial
markets closer to the younger members of the public.